an Introvert helping other introverts to achieve success
Over the last 18 years, I’ve been growing innovative businesses as a founder or as a hired marketing professional from the ground up. My first venture (content marketing agency) grew into one of the Top-10 internal communications agencies nationwide. My last venture — an innovative retail concept — reached $4M in annual revenue by 2016.
In 2018 I burned out.
It was too overwhelming, and I never saw my 2 kids growing. That rat race was not for me any longer. I decided I had to walk away and be just a Mom, not a business mom. Besides, being an introvert, I was constantly pushed beyond my comfort zone and endured the daily stress of feeling exposed.
I sold my shares and was certain I would never work again. Until I was invited by a friend to mentor startup founders in the Founder Institute. This experience opened a whole new world for me. I found out that tech startups are perfect for introverts — it allows us to feel more "at home" than anywhere else. No wonder, most of the founders I have encountered since then are pure introverts and socially shy people. I felt a very strong affinity with tech startup community and since 2018 grew more and more embedded in it.
Starting from 2018 I'm working with digital startup founders and e-comm owners as a mentor and a marketing advisor.
I made it my personal mission to help as many digital introverts grow into successful entrepreneurs as I can. Because I can relate to everything you go through. And because I can help.
What am I doing?
→ Run audits of the existing marketing strategy, offer improvements
→ Build a customized go-to-market strategy
→ Build a customized content marketing strategy specifying distribution channels you should prioritize
→ Launch info-products for startup founders and creators.
→ Partner with other founders building educational solutions for entrepreneurs worldwide
→ Run 1:1 coaching sessions helping founders identify bottlenecks in their marketing strategy and distribution tactics.
→ Mentor founders with the Founder Institute acceleration program.
→ Run a side project about the challenges of being an introvert.
My approach to marketing is very experience-based: I love using the lessons that I've learned growing my own businesses, especially that ones that are based on behavioural marketing. Sign up for my newsletter if you want to learn more 👇