A case study for a memory storing app Rewind About 2 weeks ago a founder of Rewind reached out to me to ask if I can offer some ideas...

Best cheat sheets, guides and explainers on SEO, content marketing, emailing and more. If you’re a tech founder getting down to the...

When you should use a role-oriented persona and when goal-oriented persona will work just fine. B2B and B2C marketing I've been doing...

You have defined your customer needs, you have put together your problem statement...Now what? How Might We Method (HMW) "How might we?"...

So, you have run a whole set of customer interview sessions, extracted a whole bunch of data online — what do you do with all this stuff...

5-why method will help you not to miss real customer pain and jobs-to-be-done during the customer interview. Customer interviews are...