The Peak-End Rule
How to make unhappy customers happy and prompt even churned customers recommend you to their colleagues and peers. Imagine this... You...
ALL POSTS
- 6 min
Functional fixedness and JTBD
Why it’s so hard to come up with relevant solutions even after talking to people and how to fix it? Some founders fail because they don’t...
- 3 min
How to use Hormones to grow a startup
It's not just a "brainy stuff". You can use basic knowledge about hormones to improve your positioning, promotional copy and targeting....
- 5 min
Paradox of choice: how to make your pricing smarter
Every SaaS has several pricing tiers. But how to structure them properly? This article will help Imagine this… You’re in a restaurant...
- 4 min
How to use mirror neurons to drive sales?
Mirror neurons control our lives. You can achieve much more than you expected by controlling mirror neurons. In 1992 Giacomo Rizzolatti...
- 7 min
How experts can help you grow your startup
Believe it or not but expert opinion still matters. But it’s a good news — you can use it in your favour to boost your sales. Social...
- 5 min
How to use reciprocity to grow your startup
You can get $5K increase in revenue by using simple reciprocity principles. Here's how to do it You might think that reciprocity works in...
- 6 min
How to use herding to grow your SaaS
Humans are social animals, we're programmed to trust the herd. This knowledge can help you improve your conversion rate. Here's how If...