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You can considerably improve your sales if you learn to use loss aversion efficiently. Here's how to do it In April 2014 Pieter Levels,...

You can considerably increase your conversion rate if you embrace the principle of Relativity. Here's how They say that Ben Horowitz, a...

Anchoring is a technique that is used by every single retailer in the world. But it also works wonders on the web. Here's how Were there...

Priming is not very easy to use online when you don’t have direct physical access to customers. But here's a great example of how it can...

Priming is a controversial concept in behavioral economics. But using it I got a 35% boost in sales. This is what I did. I stumbled upon...

You still pay attention to demographics in growth marketing? Forget it! Context is more important than anything else. In 1973 two...

A case study for a memory storing app Rewind About 2 weeks ago a founder of Rewind reached out to me to ask if I can offer some ideas...

Best cheat sheets, guides and explainers on SEO, content marketing, emailing and more. If you’re a tech founder getting down to the...

There are two ways to build a buying persona and choosing a wrong one might ruin your marketing campaign. Different Personas for B2B and...

You have defined your customer needs, you have put together your problem statement...Now what? How Might We Method (HMW) "How might we?"...

So, you have run a whole set of customer interview sessions, extracted a whole bunch of data online — what do you do with all this stuff...

The 5Why Method that will help you to ask the right questions and pinpoint customer pains, jobs-to-be-done and purchasing path during the...

In theory, it sounds like a walk in the park: establish the major motivation, use the keywords on the landing, get sales. In practice, it...

If you're honest with yourself you'd have to admit that a part of your purchases are impulsive. It's a lie — in reality, all your...

When is the right time to use customer interviews, how to run them and how to use the insights gained from them? I am totally aware that...

6 out of 10 founders I work with don't create buying personas. From those 4 who do only 1 add an emotional dimension to it. And this one...

Social media influencers help businesses to grow faster and more efficient than any other channel. Where is the proof and how do you use...

Social media influencers can be crazy effective and skyrocket your growth. But only if you find the right one. Here's how you do it The...

Two competing post scheduling apps widely use content marketing in their marketing mix but in a totally different way. The results are...

A framework to make users do something you want them to do by using reward and transforming friction In my work with founders I always...