NoCode and product development
How does the spread of Nocode impact traditional product development practices Nate, born and raised in Savannah, GA, moved to Atlanta in...
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- 5 min
The Peak-End Rule
How to make unhappy customers happy and prompt even churned customers recommend you to their colleagues and peers. Imagine this... You...
- 6 min
Functional fixedness and JTBD
Why it’s so hard to come up with relevant solutions even after talking to people and how to fix it? Some founders fail because they don’t...
- 3 min
How to use Hormones to grow a startup
It's not just a "brainy stuff". You can use basic knowledge about hormones to improve your positioning, promotional copy and targeting....
- 5 min
Paradox of choice: how to make your pricing smarter
Every SaaS has several pricing tiers. But how to structure them properly? This article will help Imagine this… You’re in a restaurant...
- 4 min
How to use mirror neurons to drive sales?
Mirror neurons control our lives. You can achieve much more than you expected by controlling mirror neurons. In 1992 Giacomo Rizzolatti...
- 7 min
How experts can help you grow your startup
Believe it or not but expert opinion still matters. But it’s a good news — you can use it in your favour to boost your sales. Social...
- 5 min
How to use reciprocity to grow your startup
You can get $5K increase in revenue by using simple reciprocity principles. Here's how to do it You might think that reciprocity works in...
- 8 min
How to use Loss aversion to grow your SaaS
You can considerably improve your sales if you learn to use loss aversion efficiently. Here's how to do it In April 2014 Pieter Levels,...
- 8 min
How to use Relativity principle on a landing page
You can considerably increase your conversion rate if you embrace the principle of Relativity. Here's how They say that Ben Horowitz, a...
- 7 min
How to use anchoring on SaaS landing page
Anchoring is a technique that is used by every single retailer in the world. But it also works wonders on the web. Here's how Were there...
- 6 min
How to use priming on SaaS landing page
Priming is not very easy to use online when you don’t have direct physical access to customers. But here's a great example of how it can...
- 6 min
Priming effect in retail marketing
Priming is a controversial concept in behavioral economics. But using it I got a 35% boost in sales. This is what I did. I stumbled upon...
- 2 min
Context is the king
You still pay attention to demographics in growth marketing? Forget it! Context is more important than anything else. In 1973 two...
- 12 min
How to get first 100 customers
A case study for a memory storing app Rewind About 2 weeks ago a founder of Rewind reached out to me to ask if I can offer some ideas...
- 5 min
30 useful marketing resources to get your from zero to hero
Best cheat sheets, guides and explainers on SEO, content marketing, emailing and more. If you’re a tech founder getting down to the...
- 4 min
How do you build a buying persona
There are two ways to build a buying persona and choosing a wrong one might ruin your marketing campaign. Different Personas for B2B and...
- 2 min
How might we? Step 2 in defining the perfect solution for customer problem
You have defined your customer needs, you have put together your problem statement...Now what? How Might We Method (HMW) "How might we?"...
- 3 min
Point of View: the first step in creating the perfect solution
So, you have run a whole set of customer interview sessions, extracted a whole bunch of data online — what do you do with all this stuff...
- 5 min
Questions to Ask During a Customer Interview
The 5Why Method that will help you to ask the right questions and pinpoint customer pains, jobs-to-be-done and purchasing path during the...