All POSTS

A case study for a memory storing app Rewind About 2 weeks ago a founder of Rewind reached out to me to ask if I can offer some ideas...

Best cheat sheets, guides and explainers on SEO, content marketing, emailing and more. If you’re a tech founder getting down to the...

When you should use a role-oriented persona and when goal-oriented persona will work just fine. B2B and B2C marketing I've been doing...

You have defined your customer needs, you have put together your problem statement...Now what? How Might We Method (HMW) "How might we?"...

So, you have run a whole set of customer interview sessions, extracted a whole bunch of data online — what do you do with all this stuff...

5-why method will help you not to miss real customer pain and jobs-to-be-done during the customer interview. Customer interviews are...

In theory, it sounds like a walk in the park: establish the major motivation, use the keywords on the landing, get sales. In practice, it...

If you're honest with yourself you'd have to admit that a part of your purchases are impulsive. It's a lie — in reality, all your...

When is the right time to use customer interviews, how to run them and how to use the insights gained from them? I am totally aware that...

6 out of 10 founders I work with don't create buying personas. From those 4 who do only 1 add an emotional dimension to it. And this one...

Social media influencers help businesses to grow faster and more efficient than any other channel. Where is the proof and how do you use...

Social media influencers can be crazy effective and skyrocket your growth. But only if you find the right one. Here's how you do it The...

Two competing post scheduling apps widely use content marketing in their marketing mix but in a totally different way. The results are...

A framework to make users do something you want them to do by using reward and transforming friction In my work with founders I always...

What type of content to use to grow your business and how to choose the right one? real-life examples. Some first-time founders I work...

I've been talking to many founders lately. I've noticed a common bias that many of us have: we tend to fully trust data that we collect...

If you know how to use storytelling, it might be a very powerful tool. It can help to find a co-founder or convince someone to become a...

Robust Founder Bootcamp: 6 Lessons To Learn and Follow Sometime ago for over a month I've run a series of my newsletter issues starting...

Little but important things that are not covered in The Mom Test Mom, look, I’m thinking of building this application with recipes. You...

So, you're playing by the book. You've talked to customers, ran some tests, and are ready to start building your product. Hold on!...