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Profitability assessment is a part of Audience Discovery framework that helps us build startups profitable from day 1. To cap up, in my...

Some startup stories are shared and retold by customers, no matter how lousy the product or service this startup is offering turns out to...

Step by step guide to recruit participants for your user research and customer interviews on a low budget. When I first got this idea —...

Audience Discovery comes down to defining 4 major areas. Let's figure out your market Opportunity. In the previous blog post, I described...

Audience Discovery comes down to defining 4 major areas. In this post, I'll deal with Affinity or Belonging. How: This is an easy one....

Running Google Ads might feel like a good idea. But it’ll only get you leads, not customers. Here’s what will bring both. Getting those...

5 unexpected reasons why your startup might fail even before you launch it Most people who haven’t launched startup yet and gain their...