How to get first 100 customers
A case study for a memory storing app Rewind About 2 weeks ago a founder of Rewind reached out to me to ask if I can offer some ideas...
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- 4 min
Two types of buying personas
When you should use a role-oriented persona and when goal-oriented persona will work just fine. B2B and B2C marketing I've been doing...
- 2 min
How might we? Step 2 in defining the perfect solution for customer problem
You have defined your customer needs, you have put together your problem statement...Now what? How Might We Method (HMW) "How might we?"...
- 3 min
Point of View: the first step in creating the perfect solution
So, you have run a whole set of customer interview sessions, extracted a whole bunch of data online — what do you do with all this stuff...
- 5 min
How to get down to the core
5-why method will help you not to miss real customer pain and jobs-to-be-done during the customer interview. Customer interviews are...
- 13 min
Customer Interviews 101
When is the right time to use customer interviews, how to run them and how to use the insights gained from them? I am totally aware that...
- 8 min
Service design process
The process of how service design is created differs a lot from company to company. It all depends on the company size and the stage the...