12 minMarketingHow to get first 100 customersA case study for a memory storing app Rewind About 2 weeks ago a founder of Rewind reached out to me to ask if I can offer some ideas...
4 minMarketingHow do you build a buying personaThere are two ways to build a buying persona and choosing a wrong one might ruin your marketing campaign. Different Personas for B2B and...
2 minService designHow might we? Step 2 in defining the perfect solution for customer problemYou have defined your customer needs, you have put together your problem statement...Now what? How Might We Method (HMW) "How might we?"...
3 minMarketingPoint of View: the first step in creating the perfect solutionSo, you have run a whole set of customer interview sessions, extracted a whole bunch of data online — what do you do with all this stuff...
5 minMarketingQuestions to Ask During a Customer InterviewThe 5Why Method that will help you to ask the right questions and pinpoint customer pains, jobs-to-be-done and purchasing path during the...
13 minMarketingCustomer Interviews 101When is the right time to use customer interviews, how to run them and how to use the insights gained from them? I am totally aware that...
8 minService designService design processThe process of how service design is created differs a lot from company to company. It all depends on the company size and the stage the...