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If you know how to use storytelling, it might be a very powerful tool. It can help to find a co-founder or convince someone to become a...

Why founders fail, what rookie mistakes even experienced entrepreneurs can make and why it's hard to find a tech cofounder. I've been...

Robust Founder Bootcamp: 6 Lessons To Learn and Follow Sometime ago for over a month I've run a series of my newsletter issues starting...

Little but important things that are not covered in The Mom Test Mom, look, I’m thinking of building this application with recipes. You...

So, you're playing by the book. You've talked to customers, ran some tests, and are ready to start building your product. Hold on!...

Profitability assessment is a part of Audience Discovery framework that helps us build startups profitable from day 1. To cap up, in my...

How to hire a developer for less than 1/2 of a market rate

Some startup stories are shared and retold by customers, no matter how lousy the product or service this startup is offering turns out to...

Plus profitable niches and trends to look for . Read it up to the end to see why you should start thinking reversely and notice things...

Step by step guide to recruit participants for your user research and customer interviews on a low budget. When I first got this idea —...

Audience Discovery comes down to defining 4 major areas. Let's figure out your market Opportunity. In the previous blog post, I described...

Audience Discovery comes down to defining 4 major areas. In this post, I'll deal with Affinity or Belonging. How: This is an easy one....

Full list of options to get funded if your are pre-revenue and pre-launch. Flip sides and upsides and who are eligible to use them. How...

Running Google Ads might feel like a good idea. But it’ll only get you leads, not customers. Here’s what will bring both. Getting those...

5 unexpected reasons why your startup might fail even before you launch it Most people who haven’t launched startup yet and gain their...

Once upon a time, one founder loved to write stuff. Surprisingly, what he was writing was not a code, - he was a founder without a...