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If you're honest with yourself you'd have to admit that a part of your purchases are impulsive. It's a lie — in reality, all your...

When is the right time to use customer interviews, how to run them and how to use the insights gained from them? I am totally aware that...

6 out of 10 founders I work with don't create buying personas. From those 4 who do only 1 add an emotional dimension to it. And this one...

Social media influencers help businesses to grow faster and more efficient than any other channel. Where is the proof and how do you use...

Social media influencers can be crazy effective and skyrocket your growth. But only if you find the right one. Here's how you do it The...

Two competing post scheduling apps widely use content marketing in their marketing mix but in a totally different way. The results are...

The process of how service design is created differs a lot from company to company. It all depends on the company size and the stage the...

A framework to make users do something you want them to do by using reward and transforming friction In my work with founders I always...

What type of content to use to grow your business and how to choose the right one? real-life examples. Some first-time founders I work...

In September 2021 MailChimp was acquired by Intuit for $12B. The crazy part? Mailchimp has no real technical founders and was fully...

To build a successful startup you don't need money, connections and fancy tech. Here's what you need. Michael has been fascinated with...

There are many ways to find a cofounder. But my platform of choice is Twitter. It opens access to many talented engineers and developers....

I've been talking to many founders lately. I've noticed a common bias that many of us have: we tend to fully trust data that we collect...

If you know how to use storytelling, it might be a very powerful tool. It can help to find a co-founder or convince someone to become a...

Why founders fail, what rookie mistakes even experienced entrepreneurs can make and why it's hard to find a tech cofounder. I've been...

Robust Founder Bootcamp: 6 Lessons To Learn and Follow Sometime ago for over a month I've run a series of my newsletter issues starting...

Little but important things that are not covered in The Mom Test Mom, look, I’m thinking of building this application with recipes. You...

So, you're playing by the book. You've talked to customers, ran some tests, and are ready to start building your product. Hold on!...

Profitability assessment is a part of Audience Discovery framework that helps us build startups profitable from day 1. To cap up, in my...

How to hire a developer for less than 1/2 of a market rate