What brain do we address as marketers?Behavioural science has proved years ago that we have “2 brains”. And that it’s more efficient to work with the one we don’t work with...
5 minParadox of choice: how to make your pricing smarter Every SaaS has several pricing tiers. But how to structure them properly? This article will help Imagine this… You’re in a restaurant...
4 minHow to use mirror neurons to drive sales? Mirror neurons control our lives. You can achieve much more than you expected by controlling mirror neurons. In 1992 Giacomo Rizzolatti...
7 minHow experts can help you grow your startupBelieve it or not but expert opinion still matters. But it’s a good news — you can use it in your favour to boost your sales. Social...
5 minHow to use reciprocity to grow your startupYou can get $5K increase in revenue by using simple reciprocity principles. Here's how to do it You might think that reciprocity works in...
