What brain do we address as marketers?Behavioural science has proved years ago that we have “2 brains”. And that it’s more efficient to work with the one we don’t work with...
5 minThe Peak-End RuleHow to make unhappy customers happy and prompt even churned customers recommend you to their colleagues and peers. Imagine this... You...
6 minFunctional fixedness and JTBDWhy it’s so hard to come up with relevant solutions even after talking to people and how to fix it? Some founders fail because they don’t...
3 minHow to use Hormones to grow a startup It's not just a "brainy stuff". You can use basic knowledge about hormones to improve your positioning, promotional copy and targeting....
5 minParadox of choice: how to make your pricing smarter Every SaaS has several pricing tiers. But how to structure them properly? This article will help Imagine this… You’re in a restaurant...
