Behind this course
This course is a part of my mission to help founders with very limited financial resources to launch more successful and useful products that help real people solve real problems.
My name is Ana Bibikova. I've been mentoring and consulting startup founders through global accelerator programs and on one-on-one basis for 3 years. Before that I had been actively building my own innovative businesses for 15 years.
When I first landed in the startup community I thought that most founders needed just a little tweak in their marketing mix — and they'd be good to go. Then, at some point, I started to realise that they actually have to change their whole attitude to development—marketing loop.
Finally, I had a revelation: so many founders have failed to validate what they are building, and as a result they don't know who they are building their product for. And where to find customers. Because these two aspects are 100% interconnected: you find customers DURING the validation, not after it. And now I'm teaching how to do it.