3 days ago12 minHow to get first 100 customersA case study for a memory storing app Rewind About 2 weeks ago a founder of Rewind reached out to me to ask if I can offer some ideas...
Nov 185 min30 useful marketing resources to get your from zero to heroBest cheat sheets, guides and explainers on SEO, content marketing, emailing and more. If you’re a tech founder getting down to the...
Nov 124 minTwo types of buying personasWhen you should use a role-oriented persona and when goal-oriented persona will work just fine. B2B and B2C marketing I've been doing...
Nov 32 minHow might we? Step 2 in defining the perfect solution for customer problemYou have defined your customer needs, you have put together your problem statement...Now what? How Might We Method (HMW) "How might we?"...
Nov 33 minPoint of View: the first step in creating the perfect solutionSo, you have run a whole set of customer interview sessions, extracted a whole bunch of data online — what do you do with all this stuff...
Oct 225 minHow to get down to the core 5-why method will help you not to miss real customer pain and jobs-to-be-done during the customer interview. Customer interviews are...
