MARKETING

SERVICE DESIGNer

How to do Reddit ads right: Framing

14 days-long experiment with using different contexts and "hooks" in copy and visuals for Reddit ads. When I was running an e-comm...

NoCode and product development

How does the spread of Nocode impact traditional product development practices Nate, born and raised in Savannah, GA, moved to Atlanta in...

The Peak-End Rule

How to make unhappy customers happy and prompt even churned customers recommend you to their colleagues and peers. Imagine this... You...

Functional fixedness and JTBD

Why it’s so hard to come up with relevant solutions even after talking to people and how to fix it? Some founders fail because they don’t...

How to use Hormones to grow a startup

It's not just a "brainy stuff". You can use basic knowledge about hormones to improve your positioning, promotional copy and targeting....

Paradox of choice: how to make your pricing smarter

Every SaaS has several pricing tiers. But how to structure them properly? This article will help Imagine this… You’re in a restaurant...